Head in the Clouds 2025
A Sky-High Spectacle and Immersive “Elden Ring” Experience.
Prestige Marketing was the lead partner for the physical build-out, specialized staffing, and full-scale management of these two distinct experiences.
At the Head in the Clouds (HITC) festival in Los Angeles, Bandai Namco sought to dominate the cultural conversation by blending high-fidelity gaming with the festival’s vibrant music and arts atmosphere. The campaign was headlined by a massive Elden Ring themed drone show that illuminated the Pasadena sky and an immersive photobooth for the attendees to enjoy.
