Mpact is the premier festival for BMW and European performance enthusiasts. For the Austin, TX stop at the world-renowned Circuit of the Americas (COTA), Black Label Wheels wanted to assert their position as a leader in the aftermarket wheel industry.

The activation focused on a “Hero Display” featuring a custom-built BMW M3 and BMW M4, both outfitted with the latest Black Label designs. Prestige Marketing was responsible for the full booth build-out, display car logistics, and the high-energy staffing team that managed the crowd and a t-shirt giveaway.