Roblox 2022
Custom stop-motion animation
Our agency delivered vibrant stop-motion animation videos, injecting playful magic into the Roblox brand experience.
Our Role: As Roblox’s trusted marketing partner, we took center stage for this project:
- Concept Development: Hand-in-hand with our skilled writing team and the client, we crafted captivating scripts that brought the essence of Roblox to life.
- World Building: Imaginative sets and environments were meticulously designed and developed to reflect the diverse realms within Roblox.
- Stop-Motion Mastery: Our dedicated animation team meticulously brought the actual Roblox toys, the stars of the show, to life using stop-motion techniques.
- Digital Alchemy: Using our expertise, we seamlessly composited the animated elements, crafting dynamic 3D camera movements and lighting effects.
- Sonic Storytelling: Immersive sound design and custom-developed mouth animation (phoneme sets) for the characters added depth and humor to every scene.
Results:
- Engaged Audiences: The videos captivated young viewers, generating excitement and showcasing the vast potential of Roblox.
- Brand Immersion: The playful stop-motion style resonated with the target audience, strengthening brand identity and emotional connection.
- Content Powerhouse: Our 50+ videos fueled a robust content library, providing valuable assets for ongoing marketing campaigns.
