PRESTIGE 100

The Hypebeast100 celebrates leaders in fashion — designers, artists, creative directors and entrepreneurs from all cultural and vocational backgrounds — who have taken up the mantle to challenge and define the future of the art form and its echoes into innovation, artistry and sustainability.

Welcome to the 12th edition of Hypebeast100. The number 12, like in Chinese culture, symbolizes a full cycle, and in many ways, it was a full circle year for fashion, culture, and the world. 2024 saw the revival of many past trends and brands, it’s seeing the end of an era for much of global culture, and it will see the light of a new day, in hopes for the best.

Nonetheless, we continue to stand firm in our commitment to recognize the world’s most influential creatives in fashion and their inspiring achievements. The extraordinary minds on this year’s Hypebeast100 have not only managed to catch the wave but also push culture forward, and created exceptional work that has left a lasting impression on us.